Social Media Marketing is a completely new, but vital part of online marketing that has taken off in the last few years. A brief definition of it is the process of increasing traffic to your site or gaining viral attention online though social sites.
What are social media sites?
These types of sites are ones that rely on human interaction to work, such as Facebook, Twitter and YouTube. They all require social actions that differ in the way they work such as Twitter gives you 140 characters max to say something or through a video or picture, whereas Facebook also you unlimited characters and the chance to add many photos at a time, join events or share updates.
What is social media important?
1. It can ”Viral” Your Business:
Social media marketing is very important to enhance and support search engine optimization (SEO) efforts as once a page of a site or a link is found by online platform users, it can then go ‘viral‘ pointing many links back to the website which in turn is seen as a sign of popularity to the search genies and giving a boost in rankings to the said site.
Social Media Marketing Land:
2. Increase Brand Awareness:
Social marketing is one of the most cost-efficient digital marketing methods used to syndicate content and increase your business’ visibility. Implementing a viral digital media strategy will greatly increase your brand recognition since you will be engaging with a broad audience of consumers.
3. More Inbound Traffic:
Without marketing your business on social media, your inbound traffic is limited to your usual customers. The people familiar with your brand are likely searching for the same keywords you already rank for. Without utilizing publishing platforms as part of your marketing strategy, you’ll have much more difficulty reaching anyone outside of your loyal customer circle.
4. Improved Search Engine Ranking:
Although posting on publishing media might get your business some site traffic, more effort than that is required to see significant success. Search engine optimization is very important for achieving higher page rankings and obtaining traffic to your business website.
5. Higher Conversion Rates:
With increased visibility, your business gains more opportunities for conversion. Every blog post, image, video, or comment may lead viewers to your company’s website and increase traffic. Social media marketing allows your business to give a positive impression through a humanization factor.
6. Better Customer Satisfaction:
Social media is a networking and communication platform. Creating a voice for your company through these platforms is important in humanizing your company. Customers appreciate knowing that when they post comments on your pages, they will receive a personalized response rather than an automated message.
7. Improve Brand Loyalty:
One of the main goals of almost all businesses is developing a loyal customer base. Considering that customer satisfaction and brand loyalty typically go hand in hand, it is important to regularly engage with consumers and begin developing a bond with them. Social media is not just limited to introducing your brand’s products and promotional campaigns.
Social media marketing is possibly the most cost-efficient part of an advertising strategy. Signing up and creating a profile is free for almost all networking platforms, and any paid promotions you decide to invest in are a relatively low cost compared to other marketing tactics.
9. Gain Marketplace Insight:
One of the most valuable advantages of social media is marketplace insight. What better way to know the thoughts and needs of your consumers than by directly talking to them? By monitoring the activity on your profiles, you can see customer’ interests and opinions that you might not otherwise be aware of if your business didn’t have a social media presence.
10. Thought Leadership:
Posting insightful and well-written content on your social media is a great way to become an expert and leader in your field. There is no one way to become a thought leader – it requires work that can be supported by online networking tools. To establish yourself as an expert, be sure to utilize social platforms and build your presence. Be communicative, connect with your audience, share content, and promote your authority.